Sun River Health, the title sponsor of the Caribbean Music Awards, wanted to tell visual narratives that tied in two distinct and important sectors — healthcare and music – while also amplifying the power and influence that healthcare and music have on their communities.
With just two weeks to plan and deliver, and with a single location for filming, Incurrent Media was able to craft a cohesive and engaging series of videos that embodied both the cultural vibrancy of the Caribbean Music Awards and Sun River Health’s important mission and work. By highlighting local musical artists and Sun River healthcare employees, Incurrent was able to tell personal stories of community, cultural pride, and the power of music that resonated with both event attendees and viewers at home.
With just two shoot days at one location, we meticulously planned our production to maximize efficiency and storytelling potential. Strategic set design and lighting ensured each segment felt distinct yet cohesive.The post-production team edited, colored, and mixed 23 videos in just two weeks, delivering compelling patient stories, hype videos, and artist features that aligned with Sun River Health and the Caribbean Music Awards' missions.
Incurrent Media met the challenge by producing 7 compelling patient stories, 3 high-energy hype videos, and 6 artist features, all within the tight deadline. Through careful planning and innovative production strategies, we ultimately delivered 23 various visually captivating content pieces that successfully connected healthcare and music in a compelling way. The final videos were well-received by both live audiences and online viewers, elevating the show’s overall experience while seamlessly integrating Sun River Health’s community-driven message with the excitement of the Caribbean Music Awards.