Nokia, a leading mobile phone carrier, was launching a new range of smartphones with innovative features. To generate excitement and educate potential customers, Nokia needed high-quality visual content that would showcase the phones' capabilities, could be applied across mediums, and that would resonate with their target audience.
Incurrent was tasked with producing both internal and consumer facing content. For each new U.S. device launch, Incurrent has created content including everything from training videos, conversations, lifestyle, and product photography to social reels and even a “Man on the Street”-style shoot. Not only was Incurrent responsible for producing, directing, and post-production, but has also been closely involved in concept development and scripting to elevate the production value with each new device shoot.
Incurrent Media's visual content direction played a pivotal role in supporting the successful launch of Nokia's new smartphone range. The captivating brand videos and lifestyle photography generated excitement, educated consumers, and ultimately drove sales. Capturing high-quality visual content that can be used across multiple touchpoints, Incurrent Media increased Nokia’s brand awareness and enhanced its brand perception and the user experience with measurable results through website analytics and social media engagement metrics.
%20Certified.png)
